diff --git a/modules/ppcp-settings/services.php b/modules/ppcp-settings/services.php
index 34fecd8ee..9db70b4c3 100644
--- a/modules/ppcp-settings/services.php
+++ b/modules/ppcp-settings/services.php
@@ -15,6 +15,7 @@ use WooCommerce\PayPalCommerce\Settings\Endpoint\ConnectManualRestEndpoint;
 use WooCommerce\PayPalCommerce\Settings\Endpoint\OnboardingRestEndpoint;
 use WooCommerce\PayPalCommerce\Settings\Service\ConnectionUrlGenerator;
 use WooCommerce\PayPalCommerce\Vendor\Psr\Container\ContainerInterface;
+use WooCommerce\PayPalCommerce\Settings\Endpoint\LoginLinkRestEndpoint;
 
 return array(
 	'settings.url'                                => static function ( ContainerInterface $container ) : string {
@@ -55,6 +56,11 @@ return array(
 			$container->get( 'woocommerce.logger.woocommerce' )
 		);
 	},
+	'settings.rest.login_link'                    => static function ( ContainerInterface $container ) : LoginLinkRestEndpoint {
+		return new LoginLinkRestEndpoint(
+			$container->get( 'settings.service.connection-url-generators' ),
+		);
+	},
 	'settings.casual-selling.supported-countries' => static function ( ContainerInterface $container ) : array {
 		return array(
 			'AR',
diff --git a/modules/ppcp-settings/src/Endpoint/LoginLinkRestEndpoint.php b/modules/ppcp-settings/src/Endpoint/LoginLinkRestEndpoint.php
new file mode 100644
index 000000000..cb969c7ca
--- /dev/null
+++ b/modules/ppcp-settings/src/Endpoint/LoginLinkRestEndpoint.php
@@ -0,0 +1,104 @@
+<?php
+/**
+ * REST endpoint to manage the onboarding module.
+ *
+ * @package WooCommerce\PayPalCommerce\Settings\Endpoint
+ */
+
+declare( strict_types = 1 );
+
+namespace WooCommerce\PayPalCommerce\Settings\Endpoint;
+
+use WP_REST_Server;
+use WP_REST_Response;
+use WP_REST_Request;
+use WooCommerce\PayPalCommerce\Settings\Service\ConnectionUrlGenerator;
+
+/**
+ * REST controller that generates merchant login URLs.
+ */
+class LoginLinkRestEndpoint extends RestEndpoint {
+	/**
+	 * The base path for this REST controller.
+	 *
+	 * @var string
+	 */
+	protected $rest_base = 'login_link';
+
+	/**
+	 * Link generator list, with environment name as array key.
+	 *
+	 * @var ConnectionUrlGenerator[]
+	 */
+	protected array $url_generators;
+
+	/**
+	 * Constructor.
+	 *
+	 * @param ConnectionUrlGenerator[] $url_generators Array of environment-specific URL generators.
+	 */
+	public function __construct( array $url_generators ) {
+		$this->url_generators = $url_generators;
+	}
+
+	/**
+	 * Configure REST API routes.
+	 */
+	public function register_routes() {
+		register_rest_route(
+			$this->namespace,
+			'/' . $this->rest_base . '/(?P<environment>[\w]+)',
+			array(
+				array(
+					'methods'             => WP_REST_Server::READABLE,
+					'callback'            => array( $this, 'get_login_url' ),
+					'permission_callback' => array( $this, 'check_permission' ),
+					'args'                => array(
+						'products' => array(
+							'required'          => true,
+							'type'              => 'array',
+							'items'             => array(
+								'type' => 'string',
+							),
+							'sanitize_callback' => function ( $products ) {
+								return array_map( 'sanitize_text_field', $products );
+							},
+						),
+					),
+				),
+			)
+		);
+	}
+
+	/**
+	 * Returns the full login URL for the requested environment and products.
+	 *
+	 * @param WP_REST_Request $request The request object.
+	 *
+	 * @return WP_REST_Response The login URL or an error response.
+	 */
+	public function get_login_url( WP_REST_Request $request ) : WP_REST_Response {
+		$environment = $request->get_param( 'environment' );
+		$products    = $request->get_param( 'products' );
+
+		if ( ! isset( $this->url_generators[ $environment ] ) ) {
+			return new WP_REST_Response(
+				array( 'error' => 'Invalid environment specified.' ),
+				400
+			);
+		}
+
+		$url_generator = $this->url_generators[ $environment ];
+
+		try {
+			$url = $url_generator->generate( $products );
+
+			return rest_ensure_response( $url );
+		} catch ( \Exception $e ) {
+			return new WP_REST_Response(
+				array( 'error' => $e->getMessage() ),
+				500
+			);
+		}
+	}
+}
diff --git a/modules/ppcp-settings/src/SettingsModule.php b/modules/ppcp-settings/src/SettingsModule.php
index 8c737f5ac..03a3a5e85 100644
--- a/modules/ppcp-settings/src/SettingsModule.php
+++ b/modules/ppcp-settings/src/SettingsModule.php
@@ -111,6 +111,7 @@ class SettingsModule implements ServiceModule, ExecutableModule {
 				$endpoints = array(
 					$container->get( 'settings.rest.onboarding' ),
 					$container->get( 'settings.rest.connect_manual' ),
+					$container->get( 'settings.rest.login_link' ),
 				);
 
 				foreach ( $endpoints as $endpoint ) {