diff --git a/modules/ppcp-axo/extensions.php b/modules/ppcp-axo/extensions.php
index 76e307d8b..260d226ad 100644
--- a/modules/ppcp-axo/extensions.php
+++ b/modules/ppcp-axo/extensions.php
@@ -83,7 +83,6 @@ return array(
 									->rule()
 									->condition_element( 'axo_enabled', '1' )
 									->action_visible( 'axo_main_notice' )
-									->action_visible( 'axo_privacy' )
 									->action_visible( 'axo_style_heading' )
 									->action_class( 'axo_enabled', 'active' )
 									->to_array(),
@@ -131,22 +130,6 @@ return array(
 					'requirements' => array( 'dcc', 'axo' ),
 					'gateway'      => array( 'dcc', 'axo' ),
 				),
-				'axo_privacy'                        => array(
-					'title'        => __( 'Privacy', 'woocommerce-paypal-payments' ),
-					'type'         => 'select',
-					'description'  => __(
-						'PayPal powers this accelerated checkout solution from Fastlane. Since you\'ll share consumers\' email address with PayPal, please consult your legal advisors on the appropriate privacy setting for your business.',
-						'woocommerce-paypal-payments'
-					),
-					'classes'      => array( 'ppcp-field-indent' ),
-					'class'        => array(),
-					'input_class'  => array( 'wc-enhanced-select' ),
-					'default'      => 'yes',
-					'options'      => PropertiesDictionary::privacy_options(),
-					'screens'      => array( State::STATE_ONBOARDED ),
-					'gateway'      => array( 'dcc', 'axo' ),
-					'requirements' => array( 'axo' ),
-				),
 				'axo_style_heading'                  => array(
 					'heading'      => __( 'Advanced Style Settings (optional)', 'woocommerce-paypal-payments' ),
 					'heading_html' => sprintf(
diff --git a/modules/ppcp-axo/src/Helper/PropertiesDictionary.php b/modules/ppcp-axo/src/Helper/PropertiesDictionary.php
index a07c4ace3..2b8659bd8 100644
--- a/modules/ppcp-axo/src/Helper/PropertiesDictionary.php
+++ b/modules/ppcp-axo/src/Helper/PropertiesDictionary.php
@@ -14,18 +14,6 @@ namespace WooCommerce\PayPalCommerce\Axo\Helper;
  */
 class PropertiesDictionary {
 
-	/**
-	 * Returns the list of possible privacy options.
-	 *
-	 * @return array
-	 */
-	public static function privacy_options(): array {
-		return array(
-			'yes' => __( 'Yes (Recommended)', 'woocommerce-paypal-payments' ),
-			'no'  => __( 'No', 'woocommerce-paypal-payments' ),
-		);
-	}
-
 	/**
 	 * Returns the list of possible cardholder name options.
 	 *
diff --git a/modules/ppcp-wc-gateway/src/Helper/DCCGatewayConfiguration.php b/modules/ppcp-wc-gateway/src/Helper/DCCGatewayConfiguration.php
index 7534f5d34..b028fa068 100644
--- a/modules/ppcp-wc-gateway/src/Helper/DCCGatewayConfiguration.php
+++ b/modules/ppcp-wc-gateway/src/Helper/DCCGatewayConfiguration.php
@@ -34,6 +34,14 @@ class DCCGatewayConfiguration {
 	 */
 	private string $show_name_on_card;
 
+	/**
+	 * Whether the Fastlane watermark should be hidden on the front-end.
+	 *
+	 * @var bool
+	 */
+	private bool $hide_fastlane_watermark = false;
+
+
 	/**
 	 * Initializes the gateway details based on the provided Settings instance.
 	 *
@@ -57,6 +65,16 @@ class DCCGatewayConfiguration {
 		$this->show_name_on_card = in_array( $show_on_card, $valid_options, true )
 			? $show_on_card
 			: $valid_options[0];
+
+		/**
+		 * Moved from setting "axo_privacy" to a hook-only filter:
+		 * Changing this to true (and hiding the watermark) has potential legal
+		 * consequences, and therefore is generally discouraged.
+		 */
+		$this->hide_fastlane_watermark = add_filter(
+			'woocommerce_paypal_payments_fastlane_watermark_enabled',
+			'__return_false'
+		);
 	}
 
 	/**
@@ -76,4 +94,16 @@ class DCCGatewayConfiguration {
 	public function show_name_on_card() : string {
 		return $this->show_name_on_card;
 	}
+
+	/**
+	 * Whether to display the watermark (text branding) for the Fastlane payment
+	 * method in the front end.
+	 *
+	 * Note: This setting is planned but not implemented yet.
+	 *
+	 * @retun bool True means, the default watermark is displayed to customers.
+	 */
+	public function show_fastlane_watermark() : bool {
+		return ! $this->hide_fastlane_watermark;
+	}
 }