diff --git a/modules/ppcp-webhooks/services.php b/modules/ppcp-webhooks/services.php
index d6fa99706..dacb722ce 100644
--- a/modules/ppcp-webhooks/services.php
+++ b/modules/ppcp-webhooks/services.php
@@ -17,6 +17,7 @@ use WooCommerce\PayPalCommerce\ApiClient\Factory\WebhookFactory;
 use WooCommerce\PayPalCommerce\Webhooks\Endpoint\ResubscribeEndpoint;
 use WooCommerce\PayPalCommerce\Webhooks\Endpoint\SimulateEndpoint;
 use WooCommerce\PayPalCommerce\Webhooks\Endpoint\SimulationStateEndpoint;
+use WooCommerce\PayPalCommerce\Webhooks\Handler\BillingPlanPricingChangeActivated;
 use WooCommerce\PayPalCommerce\Webhooks\Handler\BillingSubscriptionCancelled;
 use WooCommerce\PayPalCommerce\Webhooks\Handler\CheckoutOrderApproved;
 use WooCommerce\PayPalCommerce\Webhooks\Handler\CheckoutOrderCompleted;
@@ -89,6 +90,7 @@ return array(
 			new PaymentCapturePending( $logger ),
 			new PaymentSaleCompleted( $logger ),
 			new BillingSubscriptionCancelled( $logger ),
+			new BillingPlanPricingChangeActivated( $logger ),
 		);
 	},
 
diff --git a/modules/ppcp-webhooks/src/Handler/BillingPlanPricingChangeActivated.php b/modules/ppcp-webhooks/src/Handler/BillingPlanPricingChangeActivated.php
new file mode 100644
index 000000000..1735b3254
--- /dev/null
+++ b/modules/ppcp-webhooks/src/Handler/BillingPlanPricingChangeActivated.php
@@ -0,0 +1,88 @@
+<?php
+/**
+ * Handles the Webhook BILLING.PLAN.PRICING-CHANGE.ACTIVATED
+ *
+ * @package WooCommerce\PayPalCommerce\Webhooks\Handler
+ */
+
+declare(strict_types=1);
+
+namespace WooCommerce\PayPalCommerce\Webhooks\Handler;
+
+use Psr\Log\LoggerInterface;
+use WP_REST_Request;
+use WP_REST_Response;
+
+/**
+ * Class BillingPlanPricingChangeActivated
+ */
+class BillingPlanPricingChangeActivated implements RequestHandler {
+
+	/**
+	 * The logger.
+	 *
+	 * @var LoggerInterface
+	 */
+	private $logger;
+
+	/**
+	 * BillingPlanPricingChangeActivated constructor.
+	 *
+	 * @param LoggerInterface $logger The logger.
+	 */
+	public function __construct( LoggerInterface $logger ) {
+		$this->logger = $logger;
+	}
+
+	/**
+	 * The event types a handler handles.
+	 *
+	 * @return string[]
+	 */
+	public function event_types(): array {
+		return array(
+			'BILLING.PLAN.PRICING-CHANGE.ACTIVATED',
+		);
+	}
+
+	/**
+	 * Whether a handler is responsible for a given request or not.
+	 *
+	 * @param WP_REST_Request $request The request.
+	 *
+	 * @return bool
+	 */
+	public function responsible_for_request( WP_REST_Request $request ): bool {
+		return in_array( $request['event_type'], $this->event_types(), true );
+	}
+
+	/**
+	 * Responsible for handling the request.
+	 *
+	 * @param WP_REST_Request $request The request.
+	 *
+	 * @return WP_REST_Response
+	 */
+	public function handle_request( WP_REST_Request $request ): WP_REST_Response {
+		$response = array( 'success' => false );
+
+		$plan_id = wc_clean( wp_unslash( $request['resource']['id'] ?? '' ) );
+		$price   = wc_clean( wp_unslash( $request['resource']['billing_cycles'][0]['pricing_scheme']['fixed_price']['value'] ?? '' ) );
+		if ( $plan_id && $price ) {
+			$args     = array(
+				'meta_key' => 'ppcp_subscription_plan',
+			);
+			$products = wc_get_products( $args );
+
+			foreach ( $products as $product ) {
+				if ( $product->get_meta( 'ppcp_subscription_plan' )->id === $plan_id ) {
+					$product->update_meta_data( '_subscription_price', $price );
+					$product->save();
+				}
+			}
+		}
+
+		$response['success'] = true;
+		return new WP_REST_Response( $response );
+	}
+}