diff --git a/modules/ppcp-settings/src/SettingsModule.php b/modules/ppcp-settings/src/SettingsModule.php
index d04a9ee96..a19de41f7 100644
--- a/modules/ppcp-settings/src/SettingsModule.php
+++ b/modules/ppcp-settings/src/SettingsModule.php
@@ -174,6 +174,8 @@ class SettingsModule implements ServiceModule, ExecutableModule {
 			}
 		);
 
+		$this->apply_branded_only_limitations( $container );
+
 		add_action(
 			'admin_enqueue_scripts',
 			/**
@@ -638,6 +640,30 @@ class SettingsModule implements ServiceModule, ExecutableModule {
 		return true;
 	}
 
+	/**
+	 * Checks the branded-only state and applies relevant site-wide feature limitations, if needed.
+	 *
+	 * @param ContainerInterface $container The DI container provider.
+	 * @return void
+	 */
+	protected function apply_branded_only_limitations( ContainerInterface $container ) : void {
+		$settings = $container->get( 'settings.data.general' );
+		assert( $settings instanceof GeneralSettings );
+
+		if ( ! $settings->own_brand_only() ) {
+			return;
+		}
+
+		/**
+		 * In branded-only mode, we completely disable all white label features.
+		 */
+		add_filter( 'woocommerce_paypal_payments_is_eligible_for_applepay', '__return_false' );
+		add_filter( 'woocommerce_paypal_payments_is_eligible_for_googlepay', '__return_false' );
+		add_filter( 'woocommerce_paypal_payments_is_eligible_for_axo', '__return_false' );
+		add_filter( 'woocommerce_paypal_payments_is_eligible_for_save_payment_methods', '__return_false' );
+		add_filter( 'woocommerce_paypal_payments_is_eligible_for_card_fields', '__return_false' );
+	}
+
 	/**
 	 * Outputs the settings page header (title and back-link).
 	 *