diff --git a/assets/css/base/_base.scss b/assets/css/base/_base.scss
index 99e76999..db459722 100644
--- a/assets/css/base/_base.scss
+++ b/assets/css/base/_base.scss
@@ -455,6 +455,14 @@ body {
 
 .site-info {
 	padding: ms(5) 0;
+
+	span[role=separator] {
+		padding: 0 ms(-6) 0 ms(-5);
+
+		&::before {
+			content: '\007c';
+		}
+	}
 }
 
 /**
diff --git a/inc/storefront-template-functions.php b/inc/storefront-template-functions.php
index 3e29fb27..ed4be658 100644
--- a/inc/storefront-template-functions.php
+++ b/inc/storefront-template-functions.php
@@ -127,7 +127,13 @@ if ( ! function_exists( 'storefront_credit' ) ) {
 		<div class="site-info">
 			<?php echo esc_html( apply_filters( 'storefront_copyright_text', $content = '&copy; ' . get_bloginfo( 'name' ) . ' ' . date( 'Y' ) ) ); ?>
 			<?php if ( apply_filters( 'storefront_credit_link', true ) ) { ?>
-			<br /> <?php echo '<a href="https://woocommerce.com" target="_blank" title="' . esc_attr__( 'WooCommerce - The Best eCommerce Platform for WordPress', 'storefront' ) . '" rel="author">' . esc_html__( 'Built with Storefront &amp; WooCommerce', 'storefront' ) . '</a>' ?>
+			<br />
+			<?php
+				if ( apply_filters( 'storefront_privacy_policy_link', true ) && function_exists( 'the_privacy_policy_link' ) ) {
+					the_privacy_policy_link( '', '<span role="separator" aria-hidden="true"></span>' );
+				}
+			?>
+			<?php echo '<a href="https://woocommerce.com" target="_blank" title="' . esc_attr__( 'WooCommerce - The Best eCommerce Platform for WordPress', 'storefront' ) . '" rel="author">' . esc_html__( 'Built with Storefront &amp; WooCommerce', 'storefront' ) . '</a>.' ?>
 			<?php } ?>
 		</div><!-- .site-info -->
 		<?php