beginner-wordpress-user/subtitles/How to use headings for accessibility and SEO.bilingual.en-zh.srt
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在本课中,我们将探讨如何为无障碍和 SEO 使用标题。
In this lesson, we will explore how to use headings for accessibility and SEO.
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你知道吗,在你站点文章和页面上使用标题,
Did you know that using headings on your website's posts and pages can be the difference between connecting with your website's audience
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可能决定了是留住访客还是让他们跳转到其他站点。
or resulting in bouncing away to find a different website?
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在这个例子中,我们有一篇没有标题的文章,
In this example, we have an article with no headings,
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这会让读者很难进行浏览。
which will make it quite difficult for a reader to navigate.
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在下一个例子中,我们添加了恰当的标题来帮助读者理解内容,
In the next example, we have added the appropriate headings to help a reader make sense of the content
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并在实际阅读前就能了解文章是关于什么的。
and to find out what the article is about before actually having to read it.
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标题能组织内容,让读者更容易浏览和定位信息。
Headings organize content and make it easier for the reader to navigate and locate information.
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最重要的是,它们是无障碍和搜索引擎优化的必备工具。
Most importantly, they are essential tools for accessibility and search engine optimization.
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在本教程结束时,我们将能够正确使用标题,
By the end of this tutorial, we will be able to use headings correctly
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以实现可读性、无障碍和 SEO。
for readability, accessibility and SEO.
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首先,为什么用标题来构建内容很重要?
Firstly, why is it important to structure content using headings?
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它能引入新话题或章节,引导读者,让读者略读内容,
Well, it introduces new topics or sections, it guides a reader, it lets a reader skim content,
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也让读者对内容有所预期,最后还能将话题分解成更易消化的信息块。
it also gives the reader an idea of what to expect and then lastly it breaks topics into more digestible pieces of information.
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标题也用于指示信息的层次结构。
Headings are also used to indicate the hierarchy of information.
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你的页面和文章将被分解为子标题,例如标题 2 或 H2、H3一直到 H6。
Your pages and posts will be broken up into subheadings such as Heading 2 or H2, H3 and all the way to H6.
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你会注意到当你添加第一个标题区块时H2 会自动被选中。
You will notice when you add your first heading block, H2 is automatically selected.
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这是因为你的页面或文章标题是你的第一个主标题。
That's because your page or post title is your first primary heading.
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一旦你添加了一个标题,你就可以更改你正在使用的标题类型,
Once you have added a heading, you can change the type of heading you are using
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方法是在列表视图中选择相关的标题。
by selecting the relevant heading in the list view.
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然后在你的区块工具栏中选择标有 H2 的选项,
Then selecting the option that says H2 in your block toolbar
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从那里你可以在 H1 到 H6 之间进行选择。
and from there you can select between H1 to H6.
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以确保您的标题顺序和层次结构正确。
To ensure your headings are in the correct order and hierarchy.
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您知道吗?您可以使用列表视图下的大纲功能来快速检查您的标题。
Did you know you can use the outline feature under your list view to quickly check your headings?
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请仔细检查您的 H2 标题是否与 H1 标题相关H3 是否与 H2 相关,依此类推。
Double check if your H2 heading relates to your H1 heading and your H3 to your H2 etc.
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WordPress 也会在这个大纲部分提醒您,
WordPress will also alert you in this outline section
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如果您不小心跳过了某个标题级别,从而帮助您确保它们按顺序排列。
if you accidentally skip a heading level, helping you to ensure that they are in chronological order.
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您可以检查您的页面是否存在任何错误,以便快速纠正,而无需逐个区块搜索。
You can check your pages for any errors to correct them quickly rather than searching block by block.
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在这个例子中,我想确保所有寿司类型都被列为 H4 标题。
In this example, I want to ensure that all the types of sushi are listed as H4.
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标题对于无障碍访问也很重要。
Headings are also important for accessibility.
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错误地使用它们意味着许多人无法访问您网站上的信息。
Using them incorrectly means many people cannot access the information on your website.
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当您为无障碍访问使用标题时,
When you use headings for accessibility,
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这能让屏幕阅读器更好地浏览页面并快速找到相关信息。
this allows screen readers to better navigate the page and quickly find relevant information.
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此外,仅使用键盘的用户只需点击一个按钮就能快速跳转到正确的部分。
Also, keyboard only users can quickly skip to the right section with a click of a button.
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如果没有标题,本例中的屏幕阅读器就必须大声朗读这整段文字。
Without headings, the screen reader in this example has to read this entire chunk of text out loud.
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没有标题可以让用户向前跳转。
There are no headings to allow users to jump ahead.
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如果我添加了标题,屏幕阅读器或键盘就能让它的用户
If I add headings, the screen reader or keyboard can allow its users
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快速导航到与他们相关的部分。
to navigate to the section that is relevant to them quickly.
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标题还能帮助低视力用户在放大页面时保持页面结构。
Headings also help users with low vision to maintain the structure of a page when zoomed in.
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当低视力用户放大页面时,
As a user with low vision zooms into a page,
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不同的文字大小能让他们了解自己在网站上的位置。
the different text sizes allow them to keep track of where they are on a website.
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记住将你的标题组织成逻辑分块。
Remember to structure your headings into logical chunks.
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例如,这篇文章是关于鹦鹉的,这就是标题,即 H1。
For example, this post is about parrots, which is the title, the H1.
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我决定从撰写鹦鹉健康开始我的文章,为此我使用了 H2 标题。
I decided to start my article by writing about parrot health and for that I used an H2.
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鹦鹉健康的另一个子主题是鹦鹉营养,
Another subtopic of parrot health is parrot nutrition
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然后我们可以继续深入探讨下一个子标题。
and then we can keep drilling down to the next subheading.
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每个子主题都应与其上方的主题相关,类似于杂志文章。
Each subtopic should relate to the topic above it, similar to a magazine article.
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最后,我们来谈谈标题和搜索引擎优化或 SEO。
Lastly, let's talk about headings and search engine optimization or SEO.
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你可以有意识地将关键词嵌入标题,以提升网站在搜索引擎中的排名。
You can thoughtfully embed keywords into headings to boost your website's rank in a search engine.
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你的标题应该清晰简洁地概括后续内容。
Your headings should provide a clear and concise summary of the content that follows.
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它们应该准确反映一个部分的内容。
They should accurately reflect the content of a section.
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当你在站点编辑器中时,可以点击样式,然后打开你的样式簿。
When you are in the site editor, you can click on styles and then open up your style book.
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在这里,你可以使用右侧边栏的设置全局地设置标题样式。
Here you are able to globally style your headings using your sidebar settings on the right.
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建议在整个网站中使用相同的标题层次结构和样式,
It is advised to use the same heading hierarchy and styling throughout your site
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以创建统一的外观和感觉。
to create a uniform look and feel.
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最后一个提示,切勿使用标题区块来设置文本样式。
One last tip, never use the heading block to style text.
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如果你想要一些风格上的点缀,可以使用额外的区块,例如引语区块,
If you are looking for a stylistic flare, use an additional block such as the quote block
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或者将标题转换为段落区块,并使用右侧的样式设置来相应地修改文本。
or transform the heading to a paragraph block and use the style setting on the right to modify your text accordingly.
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我相信你会开始使用标题来改善网站的用户体验,
I trust that you will start using headings to improve the user experience on your site
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同时也能优化搜索引擎。
as well as search engine optimization.