beginner-wordpress-user/platform/How to improve SEO rankings/bilibili/How to improve SEO rankings.bcc
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2026-04-13 23:35:08 +08:00

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"body": [
{
"from": 0.0,
"to": 5.72,
"location": 2,
"content": "在今天的课程中,我们将探讨如何提升我们的 SEO 排名。"
},
{
"from": 5.72,
"to": 7.92,
"location": 2,
"content": "但什么是 SEO"
},
{
"from": 7.92,
"to": 14.0,
"location": 2,
"content": "搜索引擎优化指的是帮助你网站在搜索引擎结果中获得更高排名的技术。"
},
{
"from": 14.0,
"to": 18.0,
"location": 2,
"content": "其目的当然是通过自然方式为你的站点带来更多访问者。"
},
{
"from": 18.0,
"to": 22.135,
"location": 2,
"content": "搜索引擎会向站点发送爬虫进行抓取,"
},
{
"from": 22.135,
"to": 27.0,
"location": 2,
"content": "以了解内容是关于什么以及站点链接到哪里。"
},
{
"from": 28.0,
"to": 33.238,
"location": 2,
"content": "它们还会检查图片内容,测试网站加载速度,"
},
{
"from": 33.238,
"to": 39.0,
"location": 2,
"content": "并调查网站布局是否易于访问且对移动设备友好。"
},
{
"from": 39.0,
"to": 44.0,
"location": 2,
"content": "一旦抓取完成,爬虫会从你的网站中提取关键词。"
},
{
"from": 44.0,
"to": 49.0,
"location": 2,
"content": "然后将这些关键词记录在搜索引擎数据库中。"
},
{
"from": 49.0,
"to": 57.717,
"location": 2,
"content": "所以现在,当任何人开始搜索时,搜索引擎会将用户的搜索查询与数据库中的关键词进行匹配,"
},
{
"from": 57.717,
"to": 60.0,
"location": 2,
"content": "以推荐高度匹配的站点。"
},
{
"from": 60.0,
"to": 64.0,
"location": 2,
"content": "让我们看看一些可以实施的技巧。"
},
{
"from": 64.0,
"to": 67.545,
"location": 2,
"content": "首先,进入设置,点击阅读,"
},
{
"from": 67.545,
"to": 73.0,
"location": 2,
"content": "并确保你已取消选中搜索引擎可见性复选框。"
},
{
"from": 73.0,
"to": 77.968,
"location": 2,
"content": "如果此框被勾选,它会阻止搜索引擎索引该站点,"
},
{
"from": 77.968,
"to": 80.0,
"location": 2,
"content": "而我们不希望这样。"
},
{
"from": 80.0,
"to": 85.0,
"location": 2,
"content": "此选项仅用于网站仍在创建时。"
},
{
"from": 85.0,
"to": 91.0,
"location": 2,
"content": "第二件需要注意的事是,搜索引擎喜欢拥有新鲜内容的站点。"
},
{
"from": 91.0,
"to": 96.0,
"location": 2,
"content": "所以要尽可能用新内容保持你的网站更新。"
},
{
"from": 96.0,
"to": 102.791,
"location": 2,
"content": "如果你的主页和其他页面确实变化不大,建议你创建一个博客页面或新闻页面,"
},
{
"from": 102.791,
"to": 109.0,
"location": 2,
"content": "并确保你经常发布关于你的产品、品牌、客户以及其他各种话题的内容。"
},
{
"from": 109.0,
"to": 115.0,
"location": 2,
"content": "第三条建议是确保你的网站上有高质量的内容。"
},
{
"from": 115.0,
"to": 125.0,
"location": 2,
"content": "谷歌发布了一份 EAT 指南,其核心内容是搜索引擎会考察专业性、权威性和可信度。"
},
{
"from": 125.0,
"to": 127.0,
"location": 2,
"content": "那么我们先来谈谈专业性。"
},
{
"from": 127.0,
"to": 132.0,
"location": 2,
"content": "撰写你既了解又充满热情的内容。"
},
{
"from": 132.0,
"to": 134.0,
"location": 2,
"content": "那权威性呢?"
},
{
"from": 134.0,
"to": 138.667,
"location": 2,
"content": "如果你已经展现了专业性,那么当其他人链接到你的网站,"
},
{
"from": 138.667,
"to": 148.0,
"location": 2,
"content": "当人们在社交媒体上讨论你的网站,以及当你在内容中链接到信誉良好的站点时,搜索引擎就会将其视为具有权威性。"
},
{
"from": 148.0,
"to": 151.0,
"location": 2,
"content": "最后T 代表可信度。"
},
{
"from": 151.0,
"to": 157.0,
"location": 2,
"content": "因此,要确保你分享的信息是可信且基于事实的。"
},
{
"from": 157.0,
"to": 160.0,
"location": 2,
"content": "这里有一个你可以问自己的重要问题。"
},
{
"from": 160.0,
"to": 162.0,
"location": 2,
"content": "你的内容具有可分享性吗?"
},
{
"from": 162.0,
"to": 164.0,
"location": 2,
"content": "需要考虑以下几点。"
},
{
"from": 164.0,
"to": 165.0,
"location": 2,
"content": "它有趣吗?"
},
{
"from": 165.0,
"to": 167.0,
"location": 2,
"content": "它会不会太长了?"
},
{
"from": 167.0,
"to": 168.0,
"location": 2,
"content": "它的品味好吗?"
},
{
"from": 168.0,
"to": 170.0,
"location": 2,
"content": "它是否使用通俗易懂的语言?"
},
{
"from": 170.0,
"to": 174.0,
"location": 2,
"content": "它是否在顶部有摘要或太长不看版?"
},
{
"from": 174.0,
"to": 180.0,
"location": 2,
"content": "这基本上归结为确保您的内容值得阅读和分享。"
},
{
"from": 180.0,
"to": 183.0,
"location": 2,
"content": "接下来,我们来谈谈关键词。"
},
{
"from": 183.0,
"to": 185.882,
"location": 2,
"content": "您内容中的关键词和关键词短语"
},
{
"from": 185.882,
"to": 190.0,
"location": 2,
"content": "能让人们更容易通过搜索引擎找到您的站点。"
},
{
"from": 190.0,
"to": 196.0,
"location": 2,
"content": "可以说,一个优化良好的站点与其受众说着同一种语言。"
},
{
"from": 196.0,
"to": 199.579,
"location": 2,
"content": "因此,我们需要知道人们在搜索什么,"
},
{
"from": 199.579,
"to": 204.0,
"location": 2,
"content": "并将这些词或短语包含在我们的页面和文章中。"
},
{
"from": 204.0,
"to": 210.0,
"location": 2,
"content": "关键词研究将帮助您了解人们在寻找类似站点时会搜索哪些关键词。"
},
{
"from": 210.0,
"to": 216.448,
"location": 2,
"content": "您可以使用免费工具,如 Wordstream 或 Google Keyword Planner"
},
{
"from": 216.448,
"to": 219.0,
"location": 2,
"content": "来找到那些您可以在内容中使用的关键词。"
},
{
"from": 219.0,
"to": 222.348,
"location": 2,
"content": "您寻找关键词的方法是,"
},
{
"from": 222.348,
"to": 226.0,
"location": 2,
"content": "输入与您站点相似的域名。"
},
{
"from": 226.0,
"to": 232.0,
"location": 2,
"content": "这会提示您人们使用哪些词来搜索该站点的内容。"
},
{
"from": 232.0,
"to": 237.0,
"location": 2,
"content": "一旦您确定了这些关键词,就在您站点的内容中使用它们。"
},
{
"from": 237.0,
"to": 243.0,
"location": 2,
"content": "搜索引擎在决定关键词时,会优先考虑您内容的标题。"
},
{
"from": 243.0,
"to": 248.0,
"location": 2,
"content": "但您也可以在摘要、标题和内容中使用它们。"
},
{
"from": 248.0,
"to": 254.0,
"location": 2,
"content": "这里列出的方式,通常是您使用关键词的优先级顺序。"
},
{
"from": 254.0,
"to": 260.429,
"location": 2,
"content": "请记住要自然地使用关键词,并避免关键词堆砌或过度使用关键词,"
},
{
"from": 260.429,
"to": 263.0,
"location": 2,
"content": "因为这会损害您的 SEO。"
},
{
"from": 263.0,
"to": 265.0,
"location": 2,
"content": "我们再深入谈谈链接。"
},
{
"from": 265.0,
"to": 271.0,
"location": 2,
"content": "搜索引擎会通过您的链接来了解您的站点结构,并寻找更多内容。"
},
{
"from": 271.0,
"to": 275.171,
"location": 2,
"content": "所以,要链接到你网站上已有的其他文章,"
},
{
"from": 275.171,
"to": 280.0,
"location": 2,
"content": "因为被多次链接的页面会被搜索引擎认为更重要。"
},
{
"from": 280.0,
"to": 290.387,
"location": 2,
"content": "同时,请记住将外部链接设置为那些信誉良好、且具备优秀 EAT专业性、权威性和可信度的站点"
},
{
"from": 290.387,
"to": 294.0,
"location": 2,
"content": "因为这也会让你的网站更具可信度。"
},
{
"from": 294.0,
"to": 298.0,
"location": 2,
"content": "我们接下来要讨论的话题是元数据。"
},
{
"from": 298.0,
"to": 303.0,
"location": 2,
"content": "元数据是你页面内容中对搜索引擎可见的标签。"
},
{
"from": 303.0,
"to": 310.0,
"location": 2,
"content": "它隐藏在幕后,但确实向搜索引擎提供了关于你网站的关键信息。"
},
{
"from": 310.0,
"to": 319.0,
"location": 2,
"content": "你可能不知道,元描述就是显示在每个搜索结果下方的信息。"
},
{
"from": 319.0,
"to": 325.0,
"location": 2,
"content": "元数据由 WordPress 自动生成,因此不易直接编辑。"
},
{
"from": 325.0,
"to": 329.742,
"location": 2,
"content": "但大多数 SEO 插件允许你编辑和修改元数据,"
},
{
"from": 329.742,
"to": 332.0,
"location": 2,
"content": "使其更贴合你的内容。"
},
{
"from": 332.0,
"to": 336.0,
"location": 2,
"content": "它通常不超过两句话。"
},
{
"from": 336.0,
"to": 339.643,
"location": 2,
"content": "你可以做的一件事是为文章撰写摘要,"
},
{
"from": 339.643,
"to": 345.0,
"location": 2,
"content": "因为 WordPress 会使用这些摘要来创建元描述。"
},
{
"from": 345.0,
"to": 349.0,
"location": 2,
"content": "因此,建议使用你的关键词并手动撰写这些摘要。"
},
{
"from": 349.0,
"to": 354.0,
"location": 2,
"content": "否则,它只会从你的内容中截取首段。"
},
{
"from": 354.0,
"to": 357.0,
"location": 2,
"content": "接下来,站点速度很重要。"
},
{
"from": 357.0,
"to": 361.0,
"location": 2,
"content": "搜索引擎在给站点排名时,肯定会考察站点速度。"
},
{
"from": 361.0,
"to": 364.0,
"location": 2,
"content": "所以,这是 SEO 的一个重要部分。"
},
{
"from": 364.0,
"to": 369.0,
"location": 2,
"content": "这里有一些考量,能帮助你提升站点速度。"
},
{
"from": 369.0,
"to": 373.0,
"location": 2,
"content": "你的主机在站点速度方面排名高吗?"
},
{
"from": 373.0,
"to": 378.0,
"location": 2,
"content": "你的主机是否已启用缓存,尽管你也可以使用缓存插件?"
},
{
"from": 378.0,
"to": 381.0,
"location": 2,
"content": "你的 WordPress 主题载入速度快吗?"
},
{
"from": 381.0,
"to": 384.938,
"location": 2,
"content": "一些非常花哨的 WordPress 主题,它们使用大量插件"
},
{
"from": 384.938,
"to": 388.0,
"location": 2,
"content": "可能会极大地改变您的站点速度,所以要小心。"
},
{
"from": 388.0,
"to": 391.0,
"location": 2,
"content": "您优化过图像和视频了吗?"
},
{
"from": 391.0,
"to": 394.0,
"location": 2,
"content": "您安装了随意构建的插件吗?"
},
{
"from": 394.0,
"to": 397.0,
"location": 2,
"content": "您的主题和插件能很好地协同工作吗?"
},
{
"from": 397.0,
"to": 405.0,
"location": 2,
"content": "您可以使用诸如 GTmetrics 或 PageSpeed Insights 等工具来调查您的站点速度。"
},
{
"from": 405.0,
"to": 410.0,
"location": 2,
"content": "图像优化是 SEO 拼图的另一块。"
},
{
"from": 410.0,
"to": 416.0,
"location": 2,
"content": "我们先来看看,在上传图像到您的站点之前,您可以采取的几步。"
},
{
"from": 416.0,
"to": 423.0,
"location": 2,
"content": "第一,选择一个好的文件格式,比如 PNG、JPEG 或 WIPP。"
},
{
"from": 423.0,
"to": 429.0,
"location": 2,
"content": "在这个例子中,我使用开源网站 Squish 来免费更改文件格式。"
},
{
"from": 429.0,
"to": 433.0,
"location": 2,
"content": "它还有一些其他值得探索的设置。"
},
{
"from": 433.0,
"to": 436.0,
"location": 2,
"content": "第二,缩放图像尺寸。"
},
{
"from": 436.0,
"to": 441.029,
"location": 2,
"content": "过大的图像在用户浏览器中显示时会被调整大小,"
},
{
"from": 441.029,
"to": 444.0,
"location": 2,
"content": "这会影响您网站的载入速度。"
},
{
"from": 444.0,
"to": 447.109,
"location": 2,
"content": "请确保缩小超大图像的尺寸,"
},
{
"from": 447.109,
"to": 455.0,
"location": 2,
"content": "因为世界上大多数显示器尺寸都不超过 1920 x 1080 像素。"
},
{
"from": 455.0,
"to": 460.516,
"location": 2,
"content": "幸运的是当您上传图像时WordPress 确实会生成三种不同尺寸的变体,"
},
{
"from": 460.516,
"to": 464.0,
"location": 2,
"content": "但那个大尺寸的原始图像仍然会占用您服务器的空间。"
},
{
"from": 464.0,
"to": 468.0,
"location": 2,
"content": "第三,减小图像文件大小。"
},
{
"from": 468.0,
"to": 473.0,
"location": 2,
"content": "您需要在保证质量的前提下减小图像的文件大小。"
},
{
"from": 473.0,
"to": 478.0,
"location": 2,
"content": "您可以使用像 Tiny PNG 或 Squish 这样的程序。"
},
{
"from": 478.0,
"to": 484.0,
"location": 2,
"content": "最后,重命名图像文件,使其能说明图像的内容。"
},
{
"from": 484.0,
"to": 493.0,
"location": 2,
"content": "当图像上传到 WordPress 后建议添加替代文本alt text和图像描述。"
},
{
"from": 493.0,
"to": 496.763,
"location": 2,
"content": "搜索引擎非常重视替代文本,"
},
{
"from": 496.763,
"to": 504.0,
"location": 2,
"content": "它们利用这些信息来理解图像的上下文、内容及其目的。"
},
{
"from": 504.0,
"to": 508.0,
"location": 2,
"content": "出于无障碍目的,图像也应具备替代文本。"
},
{
"from": 508.0,
"to": 516.0,
"location": 2,
"content": "你还需要确保至少有一张图像的替代文本中包含你的关键词或关键短语。"
},
{
"from": 516.0,
"to": 520.0,
"location": 2,
"content": "倒数第二个技巧是关于创建站点地图。"
},
{
"from": 520.0,
"to": 522.0,
"location": 2,
"content": "这是搜索引擎会使用的东西。"
},
{
"from": 522.0,
"to": 524.625,
"location": 2,
"content": "它就像一张地图或路线图,"
},
{
"from": 524.625,
"to": 529.0,
"location": 2,
"content": "帮助搜索引擎弄清你网站上所有内容的位置。"
},
{
"from": 529.0,
"to": 536.0,
"location": 2,
"content": "站点地图不会提升搜索排名,但它确实能帮助搜索引擎浏览你网站的内容。"
},
{
"from": 536.0,
"to": 540.381,
"location": 2,
"content": "大多数 SEO 插件会自动为你的站点生成站点地图,"
},
{
"from": 540.381,
"to": 544.0,
"location": 2,
"content": "所以如果你不会编码,也无需为此写代码。"
},
{
"from": 544.0,
"to": 551.966,
"location": 2,
"content": "最后,我们来谈谈本地 SEO以优化你的站点在本地搜索结果中的排名"
},
{
"from": 551.966,
"to": 558.0,
"location": 2,
"content": "特别是如果你的客户群主要位于同一个城市或大都市区。"
},
{
"from": 558.0,
"to": 560.0,
"location": 2,
"content": "有几件事你可以做。"
},
{
"from": 560.0,
"to": 569.371,
"location": 2,
"content": "进行一些本地 SEO 关键词研究,在您的页脚或联系页面添加联系人信息,发布本地化内容,"
},
{
"from": 569.371,
"to": 576.0,
"location": 2,
"content": "并获取本地反向链接,意思是让本地站点引用或链接到您的站点。"
},
{
"from": 576.0,
"to": 580.0,
"location": 2,
"content": "祝你努力提升自己的 SEO 排名一切顺利。"
},
{
"from": 580.0,
"to": 586.0,
"location": 2,
"content": "别忘了安装并启用一个最适合您的 SEO 插件。"
}
]
}